The story behind me going viral with a freestyle-football video.
Okay let's be honest. I'm a huge Kanye West fan. And I love the shoes he's creating but it's so hard to get your hands on them.
Luckily, on the day before the release of the Adidas Yeezy 350 (Oxford Tan), I got a call and was informed that I won at a raffle. I was number 33 but I wasn't sure at all whether I would get my shoe size or not since I've only won the shoe itself. Luckily I got my size and that's when I decided to do it.
I called a friend of mine, Helge Mundt from Berlin, who's a sick photographer and can also pull off amazing videos. Few hours later we met up at Neue Nationalgalerie in Berlin Tiergarten and shot the video. Me simply freestyling in the Adidas Yeezy Boost 350. What happened then was crazy. But first let's watch the video. :-)
A few days later my video was posted on several blogs and Facebook-sites.
But how did I get so many top-notch streetwear/soccer-blogs to share my video?
By simply writing them.
Highsnobiety was the first big streetwear-blog to share the video.
At the end, probably the biggest streetwear-blog out there, Hypebeast, listed my video on their site, too.
Also one of my favorite soccer/lifestyle-sites "SoccerBible" decided to put my video on their website.
Damn, that was off the hook. But you know what? If I wouldn't have sent out all these E-Mails, FB-messages, etc. nothing would have probably happened.
Furthermore, all my mails were written really friendly. No, I didn't write something like "please share my video" whatsoever but rather something like "a friend of mine and me put in a lot of time and effort and we would highly appreciate it if you give our video a try." And yep, that worked out.
I can say that I really learned a lot from all this and of course I'm very happy it worked out the way it did. The hype is crazy about these shoes and I got a tiny bit of the cake. Sometimes it's just the idea that counts and of course some skills aren't too bad either. :-D
But now it's time to put in even more effort for my upcoming videos. Motivation is on a 100! :-)
I really hope you liked this story and I wish you all the best for 2016
Keep on ballin'